How to Create Effective Single Page Website
Usually, there is a lot of information businesses want to tell using their websites. A site can be used for posting educational or entertaining content, for sharing details about your products, pricing, contact info, etc. Telling about their business with multiple pages is what many companies choose. Although sometimes a single page website can fulfill all your needs and do everything you expect it to do, once approached correctly.
A designer’s portfolio, for example, probably would look more organic as a one page site. CV website can also have just one page and do the job. But we can hardly imagine H&M’s website with their online store as a single page site.
So depending on the type of business that you have, having a one page website may be just for you! Especially if you are thinking about it already. How do you create a website that does the job and has just one page?
Let’s talk about all the elements of a single page website and how you can make the most out of it whether you are planning to create your own landing page or CV.
One page websites have not been too popular among businesses in the past couple of years.
But if you have one or two products or services or it’s your book that needs a website, then probably a single page website is the way to go.
The important thing about one page sites is that they should cover all the important details in a clear, comprehensible manner within just one page. You cannot make it too long, otherwise, you are risking scaring your customers away. So structure and simplicity are our best friends when we talk about creating a single page site.
What are the characteristics of a one page site?
- visible headers (because a lot of important info is crammed in just one page, and we don’t want our visitors to skip what’s really relevant);
- clear sections (a site should be well-structured and formatted to tell a story in a logical order);
- custom transitions (they often help to add dynamic and make a site more interactive);
Why should you choose a single page website?
There are several advantages of a one-page website, here are some of them:
- they are faster;
- it’s easier to make adjustments;
- one page sites are generally mobile- and user-friendly;
- they cost less in terms of making and marketing;
The speed of a website is an incredibly important aspect when it comes to building an online presence for your business. That’s one of the main reasons why one-page websites stand out. Also, they are generally easier when developing and maintaining. Besides that, one should consider choosing this layout because of its cost-effectiveness both on the stages of development and marketing.
One page websites are perfect for portfolios, landing pages, and brochures. They provide enough space to share all the necessary details and spice it up with video content.
How to make a single page website
A good idea would be to start off by looking at some references. Here and here are two single page sites with amazing designs that can serve as inspiration for you.
Think about what should be the focus of your site. Determining your main CTAs is very important and should be done at the very beginning of the process. Since you do not have a lot of space, it’s essential to be mindful of every detail and make every small thing work for you (in our case, to convert visitors).
If you are using WordPress or other website builders, you need to choose the right theme for your site. It should contain all the necessary elements to help you achieve your goals.
Make sure to break your site into sections and provide it with simple navigation. It’s essential to think about the types and design of your CTAs and find way to add them.
While designing your website, you should focus on adding relevant content that will spark the interest of your future customers. Since there are certain limitations that come with choosing one page site, you need to be careful when developing and adding content. Everything should serve a particular purpose.
It’s crucial to use color wisely. Use different backgrounds, fonts, and visual elements to divide the space of your site. Different sections of your website should be easily distinguishable.
Backgrounds are very important as they are what your visitor perceives first. So it may be a good idea to choose a picture that would appeal to your potential customers as a background. We wouldn’t necessarily recommend choosing a video or animation as a background as it slows down the load speed.
Consider adding hyperlinks for easier and smoother navigation. Nowadays, even 2 or 3 seconds of scrolling matter.
Then again check your CTAs. They should stand out and attract attention. One thing about CTAs here is that they should be intuitive but follow the logic of your site. The color and wording of your call-to-action elements should really inspire to take action. And at the same time, they should be organic to the storytelling of your site. Basically, they should be in the right places when your customer is the most motivated to take action.
To sum up
A single page website can be extremely effective if developed and adjusted properly. If you know a few key things, you can really use it to maximize your sales or conversion in general.
One page site can be well adapted for the way human eye scan through online pages. So it’s not hard to create an engaging website once you know all the secrets and have someone to help you out.
In many cases, it would be a great idea to use WordPress builder. So that’s where you would need the professional support of WordPress website developer.
