What You Need to Know About On-Page SEO
With so many search algorithm updates from Google, it’s easy to lose track of what’s actually working. And it’s our work as professionals to make sure that your website appears in the search result pages for particular words or their combinations.
It’s important to note that here we will be talking about how to proceed to on-page optimization after you have done research of relevant keywords. So we do not include this step into the process.
Before going any deeper, make sure that you have complete list of keywords relevant for your industry or niche and your target audience, and let’s jump right in!
What exactly is on-page search optimization?
There are two types of SEO: on-site and off-site. (On-site is interchangeable with on-page, and off-site with off-page in this article). On-page optimization is in a way what your site communicates to the search engine. Off-site is what other websites “say” about yours.
On-site SEO is when we optimize our site to appear higher in result pages according to the search engine guidelines. On-page optimization includes working with the content and HTML code.
Off-site SEO is the information search engine gets from external sources like backlinks.
Good on-page SEO leads to more quality visitors who know what they want, and that in most cases is your product. So you might want to make sure that your website is well-optimized to make it easier for your visitors to know exactly who you are and what is your business. And, once again, by doing on-page optimization, you are moving towards a higher place in organic search results.
Now let’s actually talk about some useful on-page SEO tips that can help you see better results.
Firstly, make an SEO audit
While posting new content on your website you should remember that it has to contain one or two relevant keywords based on your research. But if you already have a lot of content and many pages, it would be reasonable to start with an SEO analysis audit.
Basically, it is when your website is evaluated for its ability to appear in search results or its search engine visibility. Based on this information, you can review and update your pages to make them more search engine friendly. Of course, it would make a lot of sense to start with your most visited pages. An SEO audit can also shed light on some of the existing problems your website might have that stand in the way of it achieving good search rankings, so you can take care of them as soon possible.
Place keywords on the most important parts of the website
Adding keywords to the specific parts of your website is crucial, okay, but how do I find necessary keywords?
The simple way to do it is to use one of these tools: Ahrefs, Wordtracker, or HubSpot. They allow you to find keywords that a site ranks for and see how popular they are in searches.
But knowing the necessary keywords is one thing, understanding where to put them is another. Some parts of your pages are the most optimal when it comes to on-page search optimization.
Titles, descriptions, headings and content, image titles and alternative texts, as well as URLs are the most important sections for on-page SEO. Do that for your existing pages and keep this info in mind while adding new content.
Titles are crucial both for CTRs and good search rankings. Our advice to make your titles more attractive both for clicks and Google would be: stay within 70 characters; and add target keywords to the title to show its relevance for user’s search;
Descriptions can make your site more click-friendly, but do not directly influence rankings.
Headings and content should contain specific keywords, it influences both users’ decision not to leave the site and rankings. Make sure that the keywords are at their natural place because engines have learned to identify stuffing.
Image titles and alternative texts are attributes you can add in HTML. Alt texts both improve the visibility of your site in search and accessibility. While image titles serve as a tooltip with info when the mouse is on the picture.
Having keywords in your URLs is another way to make your site visible. Google impose penalties on keyword stuffing in URLs, so keep it simple and readable.
Keep away from search penalties
There are some questionable SEO practices that you might want to avoid at all costs:
– don’t hide keywords – search engines can easily identify these actions and impose penalties on those who attempt doing so;
– don’t force them where they are not appropriate – it may just not look good; and think about not just inserting the maximum amount of trending keywords, but about finding the right topics that will resonate with your target audience;
– don’t stuff them – search engine are able to find unnecessary stuffing in short texts, so avoid it not to get penalties;
Don’t forget about user experience
SEO and keywords optimization can sound like programming terms. So don’t forget that it is humans who view your website, and if you will care about their experience of interacting with your website, it will surely pay off. They will want to come back.
As a marketer or even a business owner, you can’t forget about SEO, even when it seems too complicated. The right timely efforts will result in more engagement, more conversions, and eventually more sales. We hope that this material was helpful to you, and now you are ready to take your business to another level. If you need help in this way, you know who to ask. We will gladly provide you with professional SEO services with results.
We are TOP Studio, a digital agency that is adept at creating strong brand identities and providing digital marketing services. SEO optimization cost in our agency is affordable for most budgets, and we strive to provide the highest quality of services.
Feel free to contact us and let’s get to know each other!
