When you hear the words investment, investor, what does come to mind? Probably you think about analytics, about being able to take risks to succeed. Investors are often portrayed as very practical people who are able to think pragmatically. Sometimes they may be interested in short-term results, but they are definitely always keeping their eyes on the goals that can only be attained in the long run.
So basically, they are able to take risks but do a lot of calculations before making every decision. They are able to identify opportunities that pop up, but they are focused on the long-term strategy. These different qualities are like fire and ice, but that’s exactly what helps those who have these qualities achieve success.
It’s the combination of irrational and rational what defines their success. Content marketing is not that different after all. As a part of the research, marketers have to make research about what the audience would like to see. It’s important to have a long-term content strategy. But often they ignore that. They might ignore calculations and analysis or taking time to optimize their content.
So there are lot of things people doing marketing can learn from the professional investors.
What makes a good investor?
We are not trying to pretend to be specialists in this area, but there is a lot of available info that doesn’t take a lot of time to find.
First of all, they have a strategy. But once it’s built they return back to it, again and again, to make it better and adapt it to the changing environment when necessary. Secondly, their risks are calculated. Investors are very good at diversifying. And, finally, they know that sometimes one has to wait to get a great result.
What can marketers learn from them?
It’s very often that marketers ignore the importance of proper research. They jump too quickly into the process of content-making, and pour all of their resources on just one format of content ignoring the rest of them. Even some of .the professionals and agencies that provide content management services follow this pattern.
So what is it that marketing specialists can learn from the investors to improve their process and effectiveness of their strategies?
Success doesn’t happen overnight. And growth cannot be regular and always predictable. You can enjoy some highest traffic rates one day, but the following day the rates may fall significantly. A good marketer has to be able to see and plan the future for months ahead.
A good strategy and consistency will be your best friends on the way to success.
Put effort into diversifying your content
Sometimes you might want to think that there is a magic piece of content that once posted will change your business destiny forever. And once we are done with it everything will be stars and rainbow. But it’s usually not the case.
Your content may game may need some time before you will be able to see real results. Moreover, different types and formats of content can help you achieve different goals.
If you have your strategy planned, looked at all the goals you have. And each goal from your list will have a particular type of content as a solution. If you want to see an increase in traffic, focus more on seo content marketing and the right keywords. When your goal is higher conversion, you need a different approach. You might want to focus on making your content more actionable and being able to predict what customer’s expectations and needs at a particular point of their journey are.
Diversifying means assigning goals for every piece of content you are putting out.
Take your risks, but do your research first
Risk, in most cases, is only good when you planned and researched everything. When it’s calculated then chances of doing wrong are minimal. It’s impossible to predict everything, but you are able to check the data available to you and research current trends and trends of the past.
You can use data to decide what kind of content you should do next. Considering your current stats and analytics could be a part of your brainstorm when you are thinking about topics and types of content to make. Instead of making your own mistakes, you can learn from your competition. Just look at the most successful examples within your industry and try to understand how they got where they are now.
Before starting to work on an idea, think about whether it will work in real life and with the resources available to you. Then think what the data says. Are there any signs that it will bring you the results you expect?
So the success of your marketing depends on having a good and well-thought-through strategy. Being smart when it comes to risk and relying on data and statistics when you are making one should be one of your main priorities as a marketer. That’s some of the most important things that investors know about and that can improve your marketing and help you achieve success.