Advertisements around the novel coronavirus were proven to be more effective while shown alongside with news. The context is actually important when delivering your ad message, especially when it comes to COVID-19 related ads.
This info was provided by the study by MediaScience.
Messaging that includes emotional pulls has shown the best performance for the coronavirus-related ads. This has been proven by campaigns of Verizon and Honda.
If you are interested to dive deeper and get more details, we recommend reading this.