More and more businesses are relying on Facebook to reach out to their audiences. No wonder that a lot of them want to find out more about how the platform delivers its ads.
Just recently Facebook has shared an overview that can help a lot of people get a better understanding of its system. According to Facebook, two important aspects that decide which advertisement is shown whom are targeting and auction process.
When you have submitted your advertisement message and selected your TA, the system will decide which user receives your message.
One of the takeaways is that it’s important to think about the ad quality because that’s something that you can take care of to make sure that your ad wins the auction. There are a few factors that affect the final decision, not all of them you can control, but finding the right TA is, of course, still very important.
You can find out more about the platform’s ad system here.