Just recently Facebook has added new ways businesses can target the desired audience. Now when creating a Custom Audience one is able to choose ‘Shopping’ as a Facebook source. This option is obviously very relevant as eCommerce is getting more and more attention both from businesses and consumers.
After clicking this section, you can choose from either people who viewed products, added something to their basket, or purchased something.
This is a great tool for retargeting people with a history of engagement with your brand. And since retargeting has proven to be a very effective way to increase conversion, this option can possibly see huge popularity among advertisers.