One of the most popular GIF platforms shared its outline of trends that give better a understanding of how people are using GIF animations during the lockdowns.
Short GIF animations became a part of everyday life as a way to better capture and share emotions, attitudes, and be funny. GIPHY has been one of the most used databases and search engines of GIF animations.
According to GIPHY, people have used 33% more GIFs in the past month. 10+ billion GIFs are shared on GIPHY every day. GIPHY recently shared an overview of trends that provide some insights into the usage of GIFs by web users. They published an animated infographic (which is not really surprising given the format of the content on the platform)
You might use some of these trends in your own campaigns.