Instagram is doing more to support creators on its platform. This can be another step to allow them to monetize their presence on Instagram and IGTV content.
Badges have been added to live content that can be bought by viewers. A badge unlocks additional options and makes the person more visible in the chat.
Besides that, ads that were previously shown only in the content of selected creators now are being rolled out for the wider range of accounts.
If you want to know more about advertisement on IGTV, here is a short Q&A:
The ads will start appearing for some content of the US creators and later will be introduced for more countries.