Instagram introduces a new sticker to make Stories more engaging. You can add ‘Challenge’ to your Story to ask a particular friend to take part in the challenge.
People are also able to search through existing challenges on the platform created by other users. Instagram most probably was inspired by TikTok’s ‘Duet’ format that enables users to make reactions to a tik tok, participate in a particular challenge, or interact with the creator.
It could possibly boost the engagement on the platform as people are more actively seeking ways to interact and communicate online during the quarantine.