Instagram Updates IGTV App to Feature Creators Up Top

Instagram introduced another update for its long-video platform, possibly to make it more attractive both for regular users and creators. The homepage has undergone a redesign, and now creators are shown on the top of the page. While the Discover page now shows fresh and relevant content that could be interesting for a particular user. Also, the hands-free recording option can be accessed on the page.

The fact that the app highlights content by the creators a user is not yet following can help to boost the growth of upcoming creators and maintain the popularity of top creators. That is especially relevant now when Instagram is slowly introducing monetization opportunities to the platform.