LinkedIn recently shared a set of tips on how to build smart content strategy during crises. It’s especially important now when we are just slowly starting to recover from the consequences of the novel coronavirus.
The network presented a guide that shares some tips and insights that are based on things that have happened recently. One of the things that LinkedIn suggests is that it’s crucial to have a strategy for the future. The company highlights how important human emotions will be in advertisements when we are recovering from the crisis.
Here are three main points;
And here are some of the stats and insights that can be helpful for building your strategy:
Besides that, LinkedIn shares some suggestions of what a business should do in their marketing, if you are looking for inspiration:
The full guide can be accessed here.