Pinterest is adding a new format of recommendation to its platform. It is called ‘Shopping Spotlights’, and it is basically what the name says. It will highlight products by influencers, and so far it looks like it more focuses on clothing items and accessories.
The features can be accessed at the top of ‘Search’. The recommendations will be chosen by influencers and experts. There are many collections based on a particular theme or trend.
Also, the platform seeks to show spotlights by partnering brands.
The feature is available across platforms and on desktop as well.