All of us have our own ways how we prefer to escape reality. For some people, obviously, Christmas spirit is their own personal medication.
According to Pinterest’s recent report, users are more actively searching for content related to this festive season than they did in April of the previous year.
As you can see, the queries are quite predictable Christmas holidays, gifts, recipes, etc. Probably, users are trying to deal with their anxiety caused by the pandemic.
And here is the list of what Pinterest users seem to be the most interested in:
It looks a bit out of the ordinary, but it’s impossible to deny that there are some marketing opportunities in this increased interest.