Snapchat’s ‘Here For You’ Center Seeks Support Users with Mental Health Issues

Snapchat’s initiative aimed to protect mental health during the pandemic was rolled out earlier than previously announced. A ‘Here For You’ tool that can be accessed through the search bar seeks to support Gen Y and Gen Zs (who constitute the major part of Snapchat’s users) who may suffer from emotional problems and anxiety during the pandemic.

Massive panic and anxiety around the coronavirus probably were the main reasons why the center was launched earlier than previously expected. The tool allows searching for content regarding anxiety caused by the coronavirus outbreak from trusted sources and aims to mentally support those suffering because of the isolation.