A few months earlier, Snapchat rolled out a video editing tool. It made creating vertical video ads much easier even when you have no editing skills at all. Obviously, just like TikTok, Snapchat is more oriented towards 9:16 format because users are interacting with apps using their smartphones.
Just recently, the company shared a guide on how to use the tool properly.
The tool can be accessed on Snapchat Publisher. You can find the tab in the ‘Manage Ads’ menu.
According to the guide, it’s extremely easy to do, one simply has to upload a video and the tool will do the rest of the work itself. In the end, a user might have to edit the result, as it may not be perfect just as it is. But the tool is extremely user-friendly, and even those who have never edited a video before must find it incredibly easy to use.
If you are creating ads for Snapchat, it’s definitely recommended that you can have a look at it.