After testing it for some time, TikTok is rolling out its advertising platform to all companies and brands in all countries.
This is a self-serve platform, and it basically allows you to create campaigns and set it up to target desired audiences of the app. Its interface does remind of many other ad platforms.
The platform allows you to edit your videos and contains a list of templates as well as automated tools to make the process easier.
So it looks pretty easy-to-use and if you are thinking about using the platform for promoting your products you definitely should check it out.