If you have been thing about using TikTok as a part of your marketing, there is some really valuable info you might want to have a look at. One of the most important and effective strategies that businesses can use on the platform is a branded hashtag challenge.
TikTok published a study that contains insights into how you can use this strategy to achieve great results. The study includes the example of ZALORA and their campaign.
To motivate more users to take part in the challenge, they gave away some money which is never a bad idea.
You can go see the full study and find out more about this strategy and the example of ZALORA.