The legal grounds behind using licensed music for commercial purposes on TikTok have been questioned a lot. On one hand, that’s what the platform is all about: short clips with popular songs. But on the other hands, isn’t it weird that brands are creating their ads on the platform and obviously profit from them without giving out a penny to the people behind that particular song?
Well, now TikTok has somehow put end to such discussions with updated guidelines. Now businesses verified on the platform cannot use most of the popular songs. Instead they will have to select one of the available tracks from a special library. The library is basically a collection of royalty-free sounds and music that can be used for commercial purposes.
As you can see on the screenshot below, now there is a special warning for tracks that aren’t available for verified businesses that want to create promotional content.