Twitter has recently shared their findings on how to make video advertisements more engaging. People are more actively engaging with video content on the platform. Also Twitter has seen a significant increase in watch time.
So right now is a perfect moment to create video content to post on the platform. To help you with that, Twitter shared some tips for making your content more engaging:
- be short: you need to present a clear message within less than the first three seconds of the video to capture user’s attention;
- show product: make your product the focus of your video;
- apply smart positioning: think about the best ways to locate your logo and other elements of your videos;
Follow this link, to read more about their findings.