Twitter shared some pieces of advice for using Twitter polls for marketing purposes in video format.
One of the tips is that one should avoid focusing on creating something highly-engaging that doesn’t bring any practical insights and value. The recommendation is to try and think about what exactly stands behind each option of the poll. How can you use these insights in your campaign?
But, on the other hand, a poll should make clear the value a person answering gets after participating. So it’s important to show that the poll is not just for marketing purposes, but for example, to provide better customer service.