Many marketers and advertisers strive to create viral content. It seems like a perfect way to increase brand awareness and build an audience in the shortest amount of time. But it’s not that easy.
Let’s talk about what it takes to create viral content and how you can possibly achieve that. Here are some tips:
- Be unique – make sure that your content stands out and that you bring something new that your audience hasn’t seen before;
- Don’t be afraid to bring up controversial topics – controversy means a lot of attention, and that’s where you are heading if your goal is viral content;
- Make it seem effortless – you don’t want your viewer or reader to feel any tension or your desperation of trying too hard to impress them;
- Show good quality – quality matters, and you want everything to be as good as possible (within your budget);
- Don’t ignore trends – it’s hard to become viral on TikTok if you don’t know its trends, and the same goes for any other platform;
And of course, experiment – there is no perfect recipe for viral content, but you can experiment a lot and be as active as possible, and your efforts will surely pay off.